Interview with Jayne Trimble, World Peach Records

I’m a singer, singer/songwriter, or part of a band.  Do I need a manager?

If you have goals in your music career and are ready to achieve them, then yes, you are ready for a manager.

What does a manager do?

We are a project manager for your music, essentially, and hopefully we know something about music/have a background in it. If your goal is to release an album, we would be strategizing the release together, working on timelines for publicity and radio promo, playlisting, the release party, etc. 

Or say your goal is to sign with a label or booking agent.  It would be my job to take all of our successes and pitch them to these types of people that will help take your career to the next level. I always tailor what we do together according to the artists goals.

I heard you really only need a manager if you’re touring, because a manager can help you book gigs.  What about if you’re not touring?

It doesn't matter - there are so many other ways to make money from music. Touring is overrated.

How does a manager get paid, and can you give us a ballpark figure for how much we could expect to pay for having a manager?

 It can be per project fee, a monthly fee, or a percentage of the artist’s earnings.  If you’re interested in learning more about my rates and what I offer,  contact me.

Does a manager take any cuts of music rights, I.e. publishing or masters?

No.

How does a manager differ from an agent?

Your manager is your greatest ally and advocate.  The relationship works really well when your vision and principles align. An agent, like a booking agent, will help book you gigs.

*Note from Juliet: I dug into this a little deeper, and here’s what I found: 

“Agents primarily focus on representing talent in seeking and securing employment. They help their clients get paid and assist them in making connections. On the other hand, managers focus on shaping and maintaining the overall image and progression of an artist's career.” (To read more from this cited article, click here)

Another source similarly says,

“Whereas, a manager is defined as a person or entity which is limited to counseling and advising any performer in connection with their career goals, agents submit clients for auditions and negotiate contracts and wages and working conditions on their behalf. Their primary focus is finding you work.” (Read full article here)

How long does a contract with a manager typically last?

It's different with everyone. I have artists that are 'lifers', and others that work with me for short stints through an album release or something.

Tell us about you - how did you become a manager, and what sets you apart?

I am the CEO and Founder of World Peach Records, which is a label and publishing company for women. I founded it in 2015 in response to the overwhelming lack of female energy in the music industry. It helps that I was a professional artist myself for 15 years prior to doing this.  I toured internationally, was nominated for awards, charted on the radio, had sync placements etc, so I know how it all works.

What do you look for in a client?  Are you taking on clients?

Character and excellence. Yes, you can DM me on Insta  - @worldpeachrecords